Digital Marekting Specialist
nVent
We’re looking for people who put their innovation to work to advance our success – and their own. Join an organization that ensures a more secure world through connecting and protecting our customers with inventive electrical solutions.
WHAT YOU WILL EXPERIENCE IN THIS POSITION:
In this position, you will get to:
- Drive the implementation of future web strategy and migration
- Drive implementation of Acquia Drupal CMS and develop/establish lean content maintenance processes
- Implement overall strategy for SEO for Schroff as defined by Global Digital Strategy Manager
- Optimize online engagements on global website (Schroff.nVent.com), report monthly usage statistics and also provide content to support additional website developments as needed
- Collaborate with Platform Marketing and MarCom managers to optimize online engagement of the branded websites
- Develop and establish seamless digital customer experience throughout the complete configure-price-quote and design automation cycle
- Optimize online engagement of websites and report monthly web statistics
- Manage global platform representation on nVent.com
- Lead enhancement of GBU engagement with IDW, eTIM and other similar industry, trade group and channel partner sites to support distribution channel, produce custom export requests
- Collaborate with / educate campaign specialists to develop SEO / SEM activities and related reporting & distribute to defined business leaders
- Collaborate with campaign specialists to execute digital campaigns
- Standardize processes to manage leads as they are related to 3 brand websites (lead generation, lead nurturing, reporting)
- Continue to develop detailed user documentation for business processes and related applications, conduct new-user training and provide support. Also engage with IT business analysts as required for process optimization and new platform selection and migration.
- Manage and track monthly expenses and forecasts correlating to the Marketing Communications/Web budget.
- Support marketing leaders with additional duties as required and serve as marketing ambassador.
- May be required to perform additional duties as assigned.
YOU HAVE:
- Academic background:
- Bachelor’s Degree in Communications, Marketing or Journalism or equivalent experience strongly preferred.
- Previous experience in or with:
- 5+ year’s marketing experience in a digital environment working in a matrixed organization or agency required
- Knowledge and experience in sales and marketing (funnel) and e-commerce processes
- Demonstrated Project Management skills, ideally Agile Project Management experience
- Managing cross departmental teams (product management, sales, customer care, etc.).
- Knowledge/Skills/Abilities:
- Knowledge in multiple platforms (apple, PL, Mobile, etc)
- Knowledge in marketing automation platforms (Marketo etc.)
- Knowledge and experience working with CMS and DAM (Acquia Drupal, etc.)
- Knowledge in content management tools to produce on-line deliverables
- Basic knowledge of JavaScript programming, CSS, HTML, responsive design
- Basic knowledge of user interface design best practices
- Current knowledge of web / digital trends and opportunities appropriate for B2B organizations
- Strong skills in data analysis and reporting
- Knowledge in lead generation tactics and integration with customer relationship management (CRM) tool
- Proficient skill in word processing and spreadsheet software, preferably Microsoft products
- Skill to recognize strategic implications of problems and issues and convert them into proposals and solutions
- Skill to influence and shape the decisions of others
- Skill to focus on important information without getting bogged down in unnecessary detail
- Strong written and verbal communications skills with the ability to get the point across clearly and concisely and present technical information in easily understood terms
- Strong Project Management skills to:
- Agile Project Management experience, ideally SAFE certified, ideally JIRA experience
- Develop realistic plans, action steps, and timetables for projects and assignments
- Coordinate work with other groups (other depts. and agencies/contractors, peers)
- Handle multiple demands and competing priorities
- Track and prioritize projects, documenting projects via an established traffic report
- Keep others up to date with information
- Strong process development and documentation skills
- Ability to collaborate with a number of different people and departments in multiple time zones
- Ability to stay current on new technologies and emerging trends in the digital space
- Ability to develop effective working relationships with internal customer and others across the organization
- Ability to work energetically, positively and tenaciously with minimal supervision
- Ability and desire to succeed and get excited about producing great quality, compelling work
- Ability to adapt to rapidly changing business circumstance and have the ability to thrive in a constantly changing business environment.
WE HAVE:
- A dynamic global reach with diverse operations around the world that that will stretch your abilities, provide plentiful career opportunities, and allow you to make an impact every day
- We are a $2.1 billion, high-performance electrical company with a dedicated team of 9,000 people, across more than 80 global locations
- We have a robust portfolio of product brands dating back more than 100 years and including: nVent CADDY, ERICO, HOFFMAN, RAYCHEM, SCHROFF and TRACER
- Commitment to strengthen communities where our employees live and work
- We encourage and support the philanthropic activities of our employees worldwide
- Through our nVent in Action matching program, we provide funds to nonprofit and educational organizations where our employees volunteer or donate money
- Core values that shape our culture and drive us to deliver the best for our employees and our customers. We’re known for being:
- Innovative & adaptable
- Dedicated to absolute integrity
- Focused on the customer first
- Respectful and team oriented
- Optimistic and energizing
- Accountable for performance
- Benefits to support the lives of our employees
At nVent, we connect and protect our customers with inventive electrical solutions. We are a dedicated team of 9,000 people and trusted brands such as CADDY, ERICO, HOFFMAN, RAYCHEM, SCHROFF and TRACER. Known for innovation, quality and reliability, our products connect and protect, consistently delivering value to industrial, commercial, residential, energy and infrastructure customers. While our name may be new, our products have set the standards for quality for more than a century.
People are our most valuable asset. Inclusion and Diversity at nVent means that we celebrate and encourage each other’s authenticity because we understand that uniqueness sparks growth.
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